Kenya, 18th October 2024

“We want our consumers to
embrace vibrant, expressive experiences. We aim to inspire such kind of a lifestyle,
where every moment feels lighter, more exciting, and full of possibilities.” – Charles Okanya

KBL’s leading Premium Beer Tusker Lite will launch its #TurnUpTheLite Campaign with a new sleek design that reflects Tusker Lite’s bold and refreshing identity on 26th October, Koda, Nairobi.

Apart from embodying a peculiar and vibrant nature as a low-calorie brand; the new Tusker Lite’s sleek design offers electrifying vibes with the same great taste that consumers know and love.

To stay true to its culture and spirit, Tusker Lite has promised to light up the entire city with a series of exciting activities; including dazzling projections to map on the city’s iconic buildings as well as high traffic streets.

Furthermore, through engaging digital campaigns and interactive activations, Tusker Lite envisions delivering a refreshing wave of energy, blending entertainment and innovation across multiple platforms; seeking to engage consumers at every touchpoint.

Here, each activation will avail a rare opportunity for consumers to enjoy Tusker Lite’s refreshing taste in high-energy atmospheres; offering a thrillingly immersive journey of unforgettable moments, wherever they are!

According to Tusker Lite’s Marketing and Innovation Director, Charles Okanya, this new campaign affirms the position of Tusker Lite as a spontaneous and vibrant brand staying true to its DNA.

As such, the Tusker Lite invites all its consumers to #TurnUpTheLite; ‘whether it’s a spontaneous night out with friends at your favourite bar or a chilled evening at home, it’s the perfect time to rediscover the beer you love, now with a refreshing new look.’