“When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual.” Pharell Williams
In a thrilling vision of shared human connection, Moët & Chandon has partnered with Pharell Williams to reimagine the birthday experience, through the eyes of those who celebrate you. With close to 22 million people around the world marking their birthdays, the optimistic collaboration is aimed at creating unforgettable experiences; both universally and personally, with every detail crafted to honor those who gather to celebrate.
Since birthdays are occasions that need to be filled with the joy and gratitude, it is in such moments that Moët & Chandon becomes the preferred champagne for birthday parties.
The Design of The Collaboration
To create a distinctive and unique design for everyone’s birthday, Moet & Chandon and Pharrell Williams delved into the archives of the House, unveiling the 1892 bow, which, today is the iconic tie featured on the sleek bottle design.
Symbolizing generosity, togetherness and joy, bow is one of the key elements of this Limited Edition Collection, ranging from outstanding Jewel Masterpiece, the Bow Capsule, to the Limited Edition offers:
The Limited Edition
Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 75cl
The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue, Deep Red, as well as White for Nectar Impérial Rosé.
The Bow Creation
Grand Vintage Collection 2003 (Black), Brut Impérial (Midnight Blue), and Nectar Impérial Rosé (White) – 1.5L Magnum
The Bow Capsule features an oversized fabric bow adorned with pearled beads, crafted by Parisian embroiderers Atelier Baqué Molinié.
Cellar Master Benoît Gouez chose this particular vintage year for the Grand Vintage Collection 2003 Magnum, black style to honor the memory of Pharrell’s 30th birthday celebration.
The Jewel Masterpiece
As a celebratory symbol of audacious French chic, there are only 30 pieces of the Jewel Masterpieces that are meticulously hand-crafted in France.
A part from featuring mirrored chrome covers, to add a three-dimensional effect, the sleek bottle surface is decorated with perculier 89 embossed relief pearls in paint.
Consumers can also experience unique Moet & Chandon Birthday rituals —from the candles, to a cake especially created to be the ideal accompaniment for the legendary champagne —as well as shop The limited edition collection in pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea and Japan.
The Campaign
As a global media campaign, the Moët & Chandon Pharrell Collection launch features the story of Pharrel Williams and his friends, rushing to a birthday party in the heart of Paris. When friends organize a birthday party, there is always the one who shows up late, the one who takes care of the cake, the one who chooses the flowers, the one who comes with balloons.
The Moet & Chandon Pharrell Limited Edition Collection has been available from March 1st, 2025, onwards, in selected retail, gastronomy, and hotel spaces, and in the Moet & Chandon Bars in Epernay, at Kadewe in Berlin and Harrods in London.
